About Me

Improve Impact!  Whether you’re an aspiring entrepreneur, a seasoned business leader, or a consumer curious about creating positive change, this channel is your place get insights and inspriration for positive impact. Be part of a movement for a sustainable and equitable world through entrepreneurship, work, technology and innovation. Together, we can change the way we live and do business, and pursue true prices and profits. I am an impact entrepreneur dedicated to empower individuals and businesses to improve their impact on society. My expertise is the intersection of business and society, sustainable consumption, impact measurement and valuation; ranging from climate, biodiversity and poverty impact.

I am a key note speaker, boardroom advisor and director and cofounder of Impact Institute, True Price and Impact Economy Foundation. Through True Price we have contributed to dozens of actual purchase points with true prices, leading the way in transparent and fair market practices. With Impact Institute we have garnered international recognition, winning prestigious awards including the UNCTAD ISAR Awards for the Impact Weighted Accounts Framework, published in collaboration with Harvard, and various prizes in ESG (Environmental, Social, Governance) data. With a team of over 80 experts, we have made strides in market regulations, sustainability reporting for institutions like ABN AMRO and DBS Bank, and educating thousands of professionals. I am formerly elected as ‘Minister of the New Economy’ on behalf of 2000 enterprise by CSR the Netherlands.

I hold a BSc and MSc in Sociology from the VU University in Amsterdam. In 2020 I have been elected as ‘Minister of the New Economy’ in a competition organized by CSR Netherlands, in which 210 people participated and 16.500 people voted. It was a ceremonial role aimed at accelerating sustainable business.